The economics of streetwear used to be quite simple. Clothing brands like Supreme that released limited pieces were the currency, and clout was what this currency got you. In an earlier article, I wrote about how this speculative bubble was bound to pop. Flexing morphed from a signifier of cultural capital, a.k.a. clout, to an ostentatious display of wealth, where wearing Yeezy's demonstrated you had the money to purchase them on StockX for three times their original retail price.
Let Them Wear Madhappy!
Let Them Wear Madhappy!
Let Them Wear Madhappy!
The economics of streetwear used to be quite simple. Clothing brands like Supreme that released limited pieces were the currency, and clout was what this currency got you. In an earlier article, I wrote about how this speculative bubble was bound to pop. Flexing morphed from a signifier of cultural capital, a.k.a. clout, to an ostentatious display of wealth, where wearing Yeezy's demonstrated you had the money to purchase them on StockX for three times their original retail price.